From Empathy to Action: Blueprinting Your Course
Remember our deep dive into empathy maps? (If you missed it, catch up here)
I hope you had some lightbulb moments while creating your own map. Now, let's put those insights to work! Because all this talk is nice, but action is even better! 😄
Now let’s turn your empathy map into a course blueprint.
Here's how to use your empathy map in course planning:
Spot the rough patches: Look at what your ideal client thinks and feels. What frustrations or challenges stand out? These are perfect starting points for course modules.
Tackle the FAQs: Check what they say. Any recurring questions? Those are golden opportunities for content creation.
Bridge the "huh?" moments: Examine what they do. Are there any mental dots that need to be connected? Can your course shine a light on any blind spots?
Tune into their frequency: Use the phrases and words from the 'Say' quadrant in your course copy. It'll make your content more relatable.
Shape your game plan: Consider their feelings and time. Don't let them get overwhelmed...break content into bite-sized pieces. Build on excitement...give them tools to apply all their new knowledge!
Alright, time to make the magic happen!
Take 15 minutes to sketch out a rough course outline based on your empathy map insights.
Include:
3-5 main topics or modules
Key points for each module
One way you'll address a specific emotion or thought from your map
Don't try to make it perfect - this is just a starting point!
Love your outline, but feeling stuck on the next steps? Or maybe it's all a bit overwhelming? Don't worry, I've got something that'll get you unstuck: The Course Blueprint Session.
In this 90-minute virtual session, we'll tap into your brilliance and craft a course that truly shines with your unique gifts. Here's what you'll walk away with:
A tailor-made course framework we'll build together, based on what you want to achieve and who you're trying to reach
Ways to kick those pesky visibility fears and imposter syndrome to the curb
A crystal-clear course structure, content roadmap, and action plan
Two weeks of my coaching support via Voxer to keep you accountable and troubleshoot any hiccups
If you're ready to go beyond one-on-one work and make a bigger splash, this session is for you. We'll take that magic you create with individual clients and transform it into an engaging online experience. The end game? A course that's 100% you – one that gets you fired up and truly reflects your unique approach.
Remember, your life experience and talents make you the perfect person to teach what you know. This blueprint session will save you a ton of time and energy down the road, and I'll be right there with you every step of the way.