By Sarah Shoop — Learning Architect
The difference isn't the content.
You built something worth finishing. I help you figure out why people aren't and what to do about it.
I've been on both sides of a badly designed course.
I once enrolled in a course specifically because it promised something I couldn't find anywhere else.
I spent the next twenty minutes clicking through broken videos, missing files, and a resource section I could never quite confirm existed.
"The content might have been exactly what I needed. I'll never know."
I finally gave up and made something up on my own.
On the other end, I took a course where I went through every single section, in order, without skipping anything, not because I'm particularly disciplined, but because the design made it easy to keep going.
The difference between those two courses wasn't the quality of the content. It was the quality of the experience. And that's exactly what I look for when I audit yours.
— Sarah Shoop, Learning Architect
If you've been through your course a hundred times, you are the worst possible person to evaluate it.
Not because you don't know it well. Because you know it too well. You know where everything is, what everything means, the logic behind every decision, so when you look at it, it all makes sense.
It makes sense because you built it. Your clients don't have that map.
They come in somewhere between curious and overwhelmed. They skip the intro because everyone skips the intro. They go looking for the thing they're most excited about, and if the path isn't clear, they quietly close the tab.
Most of the time, later doesn't come. The courses people actually finish, and talk about, and come back for more of, are the ones where the design does the work of keeping them moving.
I go through your materials the way a real participant would, from the beginning, not skimming and not filling out a rubric, but actually moving through the experience you've built.
Whether each section makes sense coming out of the one before it, and whether there are places where someone could lose the thread and not find it again.
Information by itself doesn't change anything. The prompts and exercises you've built in are where real learning happens and where momentum most often stalls.
What's missing that feels obvious to you because you know the subject, but that a client hitting that section for the first time might really need.
Videos that don't play, audio with no speed control, downloads that open into something unreadable. These feel small until you're the person at 10pm who finally sat down to do the work.
Fonts, images, layout. A course that feels visually scattered makes people work harder than they should just to figure out where to look.
I go through your materials the way a real participant would, from the beginning, not skimming and not filling out a rubric, but actually moving through the experience you've built.
"A report that sits in your inbox and slowly gets buried isn't the point. We walk through it together."
This isn't a checklist
someone hands you.
Sarah Shoop
Learning Architect
I've been working in instructional design for over 20 years.
Before I ever worked with coaches and healers, I was designing learning experiences where the stakes of someone not actually learning were very real. That background gave me a specific way of looking at learning design that goes well beyond "does this look professional" or "is there enough content."
I'm thinking about the person going through your course. Where they're going to feel lost. Where they're going to feel behind. Where the gap between what you intended and what they're experiencing is widest.
And then we get on a call to walk through it together, because a report that sits in your inbox and slowly gets buried isn't the point.
Ready to find out what's actually happening inside your course?
Book your audit — $475Good fit
if…
Something isn't clicking the way you hoped.
Your course or group program is already out in the world, but completion rates, group engagement, or the feeling that people are getting what they paid for but not quite what you intended isn't sitting right.
Retention matters to you beyond this cohort.
The clients who go through your work well are the ones who refer people, come back for what you build next, and become the kind of word of mouth that fills future launches without a lot of effort on your part.
You've been meaning to look at this for a while.
You just need someone to actually do it with you.
Three steps.
You share access
Fill out a short survey and share your course or program materials with me.
I go through everything
I review your course the way a real participant would and write your report.
We walk through it together
You leave knowing exactly what's happening inside your course and where to start.
Find out what's getting
in the way. Fix it.
You built something worth finishing. Let's make sure your clients get there.